OWN AN UNDERCARD

    This isn't just a studio. It's a model that works.

    Undercard launched in 2019. Since then we've built one of Sydney's most recognised training communities, 200+ members strong, with press coverage across AFR, GQ, Broadsheet, Body+Soul and more. Now we're opening Paddington. And after that, we're opening the model up.

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    WHY IT WORKS

    We didn't build another gym. We built a full-body training experience. Boxing, strength, running and recovery in one system. Members don't just try it. They stay.

    Proven Model

    Single-location operations that are established and profitable.

    Premium Brand

    Press coverage across GQ, AFR, Broadsheet and more.

    Multi-Location Ecosystem

    Dual access membership model built to scale across locations.

    Real Community

    200+ members strong. High retention and high engagement.

    Undercard studio interior

    WHAT YOU'RE ACTUALLY GETTING INTO

    Opening a gym is hard. We won't tell you otherwise. What we will tell you is that every decision we've made at Undercard has been built around ROI per square metre, member retention, and operational simplicity.

    Smart Location Selection

    We only open in markets that can thrive.

    Studio Design That Works

    Every fit-out is optimised whether large or small format.

    Real Operational Support

    Marketing, operations, coaching and tech backed by people who've done it.

    Revenue Built In

    Memberships, casual passes, recovery, retail and programming.

    THE METHOD

    BOX. RUN. LIFT.

    Boxing for skill. Strength for power. Running for performance. Every workout is built to keep members progressing and keep them coming back.

    WHO THIS IS FOR

    We don't need you to be a fitness trainer. We need you to be a leader.

    If you're entrepreneurial, community-driven, financially ready (from $250K, financing available), and ready to build something real, we want to talk.

    Ownership models: Owner-Operator. Semi-Absentee. Multi-Unit.

    Undercard studio lounge

    WHERE WE'RE GOING

    NSW. VIC. QLD. ACT.

    Prime territories are open now.

    Undercard training floor

    WHAT YOU'RE BACKED WITH

    Location selection. Studio design and fit-out. Programming. Marketing and lead generation. Business coaching and operations playbooks. You're not doing this alone.

    Location support

    Site selection, market analysis and territory mapping to find the right location for your studio.

    Streamlined operations

    Systems, playbooks and coaching to run your studio efficiently from day one.

    Fit-out expertise

    Studio design and build guidance optimised for the Undercard training format.

    Marketing support

    Lead generation, brand assets and launch strategy to fill your studio fast.

    EXPRESSION OF INTEREST